5 Prominent Elements of a Business Website Design
This is the digital age we are living in where having a web presence is a prerequisite for every business brand. Be it a start-up or an established enterprise, none can evade a digital presence if one wants to remain relevant to their customers and clients. To create impact and generate revenue from the online avenue, your digital identity needs to be impressive and impactful.
Here, Reynaerds, the leading Web Designing Company in Nigeria, outlines the web design elements that distinguish great websites from their competitors and brings them business digitally. Take a glance to incorporate these and have a well-designed, professional business website.
- Aesthetically Pleasing Graphic Design.
In a survey, people were given a choice to view one of the two sites for fifteen minutes. What do you think happened? The majority of the users opted for the one that exhibited better visual appeal. The key takeaway is that people like to be visually stimulated and prefer what looks appealing and attractive over plain and simple in most cases. No wonder that 94% of the brand perception is formed based on the design of a site.
The landing traffic takes mere seconds in judging the credibility of your brand with just a look at the brand colors, shapes, pictures, fonts, white space and overall visual balance of the design. A visually pleasing website welcomes the visitors well and leads to longer stay time and thus, it makes sense to strive to have one with beautiful visual design.
- Smooth Navigation.
Give your visitors a tough browsing experience and you will never see them again on your site, let alone your hopes and dreams of them giving you their business. Navigating through your site should never be a task for your target audience. The rule says that the visitors on your site should find what they are interested in less than three steps. If not, you have got navigation problems and a need to review the site map in order to make things easy.
- Engaging Content.
Attention is valued in this world that is filled with distractions and constantly shortening attention spans. Your content copy is the sure-shot way to engage visitors optimally. It should be crisp and concise so that it informs and engages while it entertains and keeps your target audience interested in what your brand has to say.
- Effective Branding.
Brand discovery primarily takes place through the digital medium and with the rise of online shopping, future-thinking businesses are launching their online storefronts with no delay in hiring the top Ecommerce Website Designing Company in Delhi for the same. This is the scenario in which the overall brand perception is formed online and thus, your site is supposed to articulate what your brand is all about well to facilitate memorability and add a level of credibility to it.
- Digital Brand Discovery.
As aforementioned, every business brand needs a website for better engaging the audience and promoting itself effectively. It is well established that no industry leader can retain its position at the peak without a web presence.
However, while you launch your well thought out, beautifully designed business website, ensure that the web pages are optimized for major search engines with a responsive web design that looks and works well on diverse screen sizes. This would help you achieve ends that you initially set out for throughout your website designing process i.e. greater visibility and massive reach.
Want to make your digital debut? Reynaerds is a leading Web Development Company in Nigeria that builds robust and responsive business websites and helps brands thrive in the online space. Get in touch with us to launch your professional business website at the earliest.